The Social Media Question

So, it’s time to celebrate a little. Clearwater has just won an award for our C&IT Blog! The Blog Shop Best Blog Awards, awarded us second place in the Best…

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The Proposal Question

What a month… I think February is now the new January where it all kick starts. The last month has seen an increased level of event interest and March looks…

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The Five Month Itch

So, the sales itch has started. We are five months in and since we launched in September, time seems to have passed us with lightening speed and experiences with incredible…

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Networking Nightmares

Now here’s one to ponder over Christmas. Like almost everyone on Linkedin and other social networking groups, I am keen to make new contacts and build relationships. I appreciate and value the importance of networking as a selling tool and as such it should form part of anyone’s sales strategy. Before starting Clearwater Events, I was lucky to work for a multi national events agency where the name said it all but, on starting my own company, I have been thrown to the networking sharks! And in the last four months, it’s been a networking nightmare!!

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The Story of David & Goliath

Well, we did it! First event is done and dusted and I have framed a copy of my first paid invoice on the wall for posterity. A proud moment and one that has cemented our belief that we have absolutely done the right thing! Seeing our company logo on the hospitality desk sent goose bumps up my back and for the first time in a long time, I was able to enjoy the fruits of our labour.

So today, I’m sitting here writing this blog having just returned from EIBTM. It seems somewhat strange to be talking about Clearwater’s aims and objectives, but within the unchartered sea that we navigating in, it was totally reassuring to see familiar faces and old friends. It sends a wave of confidence that we are doing the right thing.

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Marketing & Networking….. Sharks & Clearwater Fish

So, Clearwater Events is officially two months old today. Happy Birthday to us! What a strange two months it has been. Time has whizzed by with such lightening speed that days merge in weeks and weeks become a blur.

The agency has already had some exciting interest and we are quietly reassured everything’s on track. The team at Clearwater Towers is busy working on our first confirmed event operating in two weeks time (yay) and we are currently pitching for a mammoth 2,500-delegate sales event for next year (yikes). The internet and social media tools have become our best friends. The website has become our shop window and with the support from our buddies at Bare Face Media, we have learnt how to use Twitter, Linkedin and Facebook as key marketing tools.

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Birmingham. M&IT November 2011

Birmingham is an incredibly dynamic city which has been transformed dramatically over the last 10 years. Once known for its dreary 60’s architecture and soulless city centre, the city has…

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