Steel & Alloy – Clearwater Events

Factory Launch

£27 million factory launch & 50th Anniversary

We were approached by Steel & Alloy to design an event to celebrate their 50th anniversary and launch of their new £27 million state-of-the-art steel processing factory in Oldbury, West Midlands.

The Client

Steel & Alloy is one of the UK’s largest independent steel processing firms specialising in the automotive sector. It processes steel for some of the world’s top car manufacturers such as: Jaguar Land Rover, Honda, Ford, Volvo, Toyota and BMW.

The Event

Over 200 delegates attended the prestigious opening including the UK Government international trade minister, Graham Stuart MP and Jon Riberas – president of Steel & Alloy’s parent company Gonvarri. The planning was all about creating a guest experience which showcased the importance of the factory site in relation to the local area. We worked with a variety of local suppliers ensuring Steel & Alloy created a community footprint in delivering the event.

Services Included

  • Branding, design & artwork
  • video & photography
  • Stage & set design
  • Audio visual & production
  • Exhibition design & delivery
  • Delegate registration
  • Catering & drinks reception
  • Supplier sourcing, negotiation & contracting
  • Budget management
  • Supplier coordination
  • Event & logistics management
  • Onsite event delivery