We were approached by Steel & Alloy to design an event to celebrate their 50th anniversary and launch of their new £27 million state-of-the-art steel processing factory in Oldbury, West Midlands.
Steel & Alloy is one of the UK’s largest independent steel processing firms specialising in the automotive sector. It processes steel for some of the world’s top car manufacturers such as: Jaguar Land Rover, Honda, Ford, Volvo, Toyota and BMW.
Over 200 delegates attended the prestigious opening including the UK Government international trade minister, Graham Stuart MP and Jon Riberas – president of Steel & Alloy’s parent company Gonvarri. The planning was all about creating a guest experience which showcased the importance of the factory site in relation to the local area. We worked with a variety of local suppliers ensuring Steel & Alloy created a community footprint in delivering the event.